Would you like to be marketed to based on how you look?

Companies/entrepreneurs are coming up with “innovative” ways to market and advertise to us, and it seems as if we can’t get away from cameras when we go out into the public domain. This will probably never change, but the fact that a computer program details what types of ads to show me based on what I look like (stereotypes)…seems, well, very biased.

I think I’d be ready to blow a gasket, if suddenly, based on my appearance-- weave, watermelon, and fried chicken ads appeared. I do like watermelon…no, love watermelon, and enjoy homecooked fried chicken, along with tons of other things, but you get my point.

“They are equipping billboards with tiny cameras that gather details about passers-by—their gender, approximate age, and how long they looked at the billboard. These details are transmitted to a central database. The goal, these companies say, is to tailor a digital display to the person standing in front of it—to show one advertisement to a middle-aged white woman, for example, and a different one to a teenage
Asian boy.” READ MORE...

Check out this video produced by Quividi, which produces audience measurement software. In the video, the video software captures the activity of shoppers while they browse and make purchases in a store. Quividi in Action

Check out Motomedia's StreetlevelBillboardsTM. Can you visualize one of those digital billboard ads changing (in front of your face) to another product based on what you look like? What I am reading is, the tracking is similar to statistical tracking website stat software does. But our browser can't see what color we are or how old we are or tell our age. Well...can it?!