My Music Maniac™ Commercials

omg! LOL. Sony, AT&T need to sit it down...lol. I am sitting here on a Sunday watching tennis matches on the Pacific Open, and these My Music Maniac commercials keep coming on during breaks. They are advertising the Sony Ericsson W580 Walkman® phone, so naturally out of curiosity I went to website. The avatar type animated figures dance on the commercials and you can build your own "Maniac" character with associated features...lol, what a great marketing campaign/tool. The commercial is effective, because it prompted me to go to the website to see what was behind these characters.

The "Maniac" character shows one with an afro with an afro pick sticking in the "hair." Now I have not seen anyone with an Afro Pick walking around with it stuck in their afro since the 70s. Then there is this character which does the booty shake. LOL, now who was in the board room drumming up these brilliant ideas(j/k)...lol, I would have loved to see the creative minds team giving their presentation on this product. I am quite sure these products will sell like hotcakes. My, the smiley face has truly evolved. They have taken it to a whole new level.

Reference:

www.MyMusicManiac.com/