Kool-Aid Flavored Reeboks?

This sounds thirst quenching. I haven't had a glass of Kool-Aid in probably about twenty years, and I really need to just buy a pack of Cherry Flavored and get it over with, and get my Kool-Aid smile on. Anyway, Reebok is introducing a new line of Kool-Aid fruity scented sneakers. A marriage of the Kool-Aid brand with Reebok? Can this translate into hefty profits?

The kicks should retail for $50-$75, will debut in April, and the scent infusion will come from the inside sock lining of the shoes. Expect a complementary scentless apparel line of t-shirts, hats and hoodies. Aaahh...I can smell the cherry, grape, orange, lime and strawberry flavors right now.

Update 2-8-8: Speaking of Kool-Aid, I was in the drugstore this morning and noticed Kool-Aid lip gloss. They are expanding on their licensing.

Photo Credit: Sneakerfiles.com