Major companies that refuse to advertise on “URBAN” radio stations
Today, radio talk show host Warren Ballentine had guests ad executive Ken Smikle, president and founder of Target Market News (Ken Smikle Info) and attorney David Honig, executive director of the Minority Media and Telecommunications Council, discussing a new FCC ruling on “Non Urban Dictate” or "No Urban Dictate” (NUD), and "No Spanish Dictate.". Every black and Hispanic person, and anyone else who disapproves of this practice should take note of this issue.
As I understand it, Non Urban Dictate in the advertising business, occurs when a company indicates to advertisers it does not want to advertise with broadcasters or media, whose target audience is primarily urban (black and/or Latino). This practice is now against the law. This is a civil rights matter. I urge folks to check out the documents and follow the links in this post before arguing "companies have a right to advertise where they want." Sure they do, but what many are practicing (NUD) has been classified as discrimination.
What you can do as a consumer? Follow the jump!
Listen to the show segment audio link to find out from industry executives what is going on.
Get a pen and paper and note who is advertising on urban radio.
Follow who advertises in black and Latino magazines, newspapers and see if they are buying ads on urban stations. Check other non-urban stations and see if those same companies are advertising on urban stations. If not, what can you conclude?
You, as a consumer need to contact the FCC to find out if they intend to enforce this rule. This is a big deal and we need the FCC to enforce this law.
FCC CONTACT INFO:
Phone: 1-888-CALL-FCC (1-888-225-5322)
TTY: 1-888-TELL-FCC (1-888-835-5322)
Fax: 1-866-418-0232
E-mail: fccinfo@fcc.gov
Website: http://www.fcc.gov
Federal Communications Commission
445 12th Street SW
Washington, DC 20554
If you contact the FCC, send a copy to Warren at The Truth Fighters.
Folks, this is reality not a conspiracy theory.
If you could not listen to the show audio, as it says much more than I can type, go to www.thetruthfighters.com. Warren will be setting up a blog where you can tell your story and exchange information. Warning: You may be angered after listening to this conversation. The segment breaks have been edited out.
Here is a link to a recent post by Mr. Honig on Harlemworldblog.wordpress.com, which briefly notes how NUD was discovered through a memo from a radio group to an ad agency requesting no ads on urban formatted radio stations.
E-mail David Honig at MMTC for more information:
mmtconline.org
info@mmtconline.org
Read the MMTC Press Release on this ruling MMTC Press Release.pdf.
Attorney David Honig stressed John Kerry, Barack Obama, Phil Nelson, John Conyers from the U.S. Congress and Senate were instrumental in getting this ruling passed.
This is only 10 minutes of the discussion in the YouTube audio clip, and the full 48 minutes (which you really ought to listen to) is on this audio link. Get Full Audio
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